As seen in www.ragan.com today:
Would a middle schooler understand your business’s pitch? If not, you need to make it clearer. Here’s how:
1. Cut out the jargon. They don't have patience for it.
2. Pitch in 10 minutes or fewer. The average attention span of middle school students is 10 to 12 minutes. After that, you've lost them.
3. Incorporate different learning styles. Because so many kids have access to smart phones, tablets and computers, visuals are as important as auditory.
4. Keep it simple. Keeping it simple is one of the hardest things to accomplish. Conduct a focus group to see if people understand how you explain your company.
5. Stop thinking about marketing. Your audience will sense anything inauthentic and probably zone out.