Ever wonder what makes social media effective? Do you have a strategy in place to promote your company through social media? A recent article in Forbes discussed three top tips to assist your endeavors:
Be Real: Your virtual world brand must match who you are in the real world.
Be Focused: Make targeted choices based on your brand attributes and audience to make better use of your resources.
Be Consistent: Social media only works if you work it. Consistency builds recognition and memorability.
Read more here: http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-an-effective-social-media-strategy/#!
Social Media (SM) is a
blessing [and a curse] during a crisis. SM has become the go-to source
these days, especially when you’re trying to connect with people inside or
outside the crisis area. However, is it one of the best and accurate
forms of communication?
Social media ‘junkies’ can
turn up news faster than professional reporters, and some even make the news
up! During Hurricane Sandy several stories were fabricated, many by
the same anonymous tweeter.
Coverage of bad press
via SM during Hurricane Sandy: